The Brand

RUF is a brand ofEsterel Production, a family business based on the Côte d'Azur.

RUF promises to let you enjoy the pleasures of nature while taking care of your body, with a wide range ofaphrodisiacs and personal care products.

In its quest for the perfect balance between care and pleasure, RUF offers an unparalleled sensory experience through high-quality formulas and incredibly creamy textures that are systematically enriched with natural extracts and moisturizing agents. RUF invites you to discover the sweetness of a nature that stimulates your senses, a timeless paradise for women and men alike.

Our History

Founded in 1972 by Dominique RUF and Pierre-Etienne RUF, the RUF brand is a pioneer in aphrodisiacs in France.
RUF set itself the challenge of offering a range of sexual stimulants,intimate creams and sensual fragrances made in France in EXCELLENT laboratories to guarantee its customers irreproachable quality.

RUF has set itself the goal of offering products that keep their promises for a fulfilling sex life. For over 40 years, RUF EROTIC has been committed to the sexual well-being of its customers.

An expert in sexuality since 1982, RUF constantly innovates and renews its formulas to always offer the best of its products and puts customer satisfaction at the heart of its development.

The RUF EROTIC success story has crossed continents, and today the RUF brand is present in over 45 countries.


Aware from sound impact environmental, RUF favors visit circuits short, s'supplies at packaging from from sectors from recycling and commits to 2026 à be carbon neutral. All visit waste generated are recycled in visit sectors adapted.

Ruf promotes partnerships with local businesses to support employment in the South of France and supports disabled workers.

RUF ENGAGES with Médecin du Monde in the fight for sexual and reproductive health:
- Combating gender-based violence
- Cervical cancer prevention
- Access to contraception & abortion

Guaranteed Quality

In order to provide you with effective products while guaranteeing optimal safety, RUF is committed to an ambitious quality approach throughout the product development cycle.
We are proud to provide high quality products that are 100% manufactured in France.

The laboratories with which RUF has worked for over 30 years have invaluable expertise in cosmetics, dietary supplements and fragrances.

Raw materials
Our Research and Development department selects active ingredients and natural extracts from hundreds of potential sources to meet our effectiveness requirements. All of our raw materials are thoroughly checked before being used in the manufacturing process.

Before marketing a new formula, we check its safety and effectiveness with tolerance tests carried out under dermatological control.

RUF products are manufactured in accordance with best manufacturing practice standards and strictly controlled throughout the production process to ensure the highest quality.

we are in transition to 100% recycled and recyclable materials, use 100% recyclable boxes and work with Imprim'vert certified "green" printers.


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