The Brand

RUF is a brand of Esterel Production, a family business located on the French Riviera.

RUF promises to let you enjoy the pleasures of nature while taking care of your body, with a wide range of aphrodisiacs and personal care products.

In search of the perfect balance between care and pleasure, RUF offers an unparalleled sensory experience through very high quality formulas and incredibly creamy textures that are systematically enriched with natural extracts and moisturizing agents. RUF invites you to discover the gentleness of a nature that stimulates your senses, a timeless paradise for men and women.

Our History

Created in 1972 by Pierre-Etienne RUF and Dominique RUF, the RUF brand is a pioneer in the supply of aphrodisiacs in France.
RUF set itself the challenge of offering a range of aphrodisiacs, creams and perfumes made in France by the best laboratories in order to guarantee its customers impeccable quality.

RUF has set itself the goal of offering products that deliver on their promises for a fulfilling sex life. For 40 years now, RUF EROTIC has been working for the sexual well-being of its customers. As an expert in sexuality since 1982, RUF is constantly innovating and renewing its formulas in order to offer the best of its products and to put customer satisfaction at the centre of its development.

The RUF EROTIC success story has crossed the continents and today the RUF brand is present in more than 45 Countries.

Our
Commitments

ENVIRONMENTAL
CONSCIOUS OF ITS ENVIRONMENTAL IMPACT RUF MINIMISES THE USE OF PLASTICS AND THE USE OF OVER-PACKAGING. ALL WASTE GENERATED IS RECYCLED IN APPROPRIATE WASTE BINS.

SOCIAL
RUF PROMOTES PARTNERSHIPS WITH LOCAL COMPANIES TO SUPPORT EMPLOYMENT IN THE SOUTH OF FRANCE & SUPPORTS DISABLED WORKERS.

HEALTH
- Support Médecin du Monde
- RUF supports the fight for sexual and reproductive health
- Fight against gender-based violence
- Prevention of cervical cancer
- Access to contraception & abortion


Guaranteed Quality

In order to provide you with effective products while guaranteeing optimal safety, RUF is committed to an ambitious quality approach throughout the product development cycle.
We are proud to provide high quality products that are 100% manufactured in France.

The laboratories with which RUF has been working for more than 30 years have invaluable know-how in the field of cosmetics, food supplements and perfumes.

Raw materials
Our Research and Development department selects active ingredients and natural extracts from hundreds of potential sources to meet our effectiveness requirements. All of our raw materials are thoroughly checked before being used in the manufacturing process.

Test
Before marketing a new formula, we check its safety and effectiveness with tolerance tests carried out under dermatological control.

Production
RUF products are manufactured in accordance with best manufacturing practice standards and strictly controlled throughout the production process to ensure the highest quality.

Packaging
we encourage the use of recyclable materials (PP, PE), use 100% recyclable boxes and work with "green" Imprim'vert certified printers.

MADE IN FRANCE

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