OUR NETWORKS & NEWS
Intimate Care & Sexual Stimulants – Excellence Made in France
We’ve been creating pleasure and delivering orgasms since 1982
Our history
Two lovers, one revolution. In 1982, Dominique and Pierre-Etienne broke with convention and founded RUF, the first European brand dedicated to sexual pleasure and seduction. At a time when sexuality was still a taboo subject, they embraced it openly.
An overnight success, a brand that has become a cult favorite, and a story that continues to unfold today.
45 years later, RUF remains a family-owned business, as bold, inclusive, and visionary as ever. We listen to the world, sense its desires, and create the orgasms of tomorrow.
Our products are unique sensory experiences. Silky textures, natural ingredients, and captivating scents—all designed to awaken the senses, celebrate pleasure, and embrace all forms of desire. Here, there are no standards, just well-being. No taboos, just kindness. No compromises, just excellence.
At RUF, intimate well-being isn’t a luxury. It’s a given—and a revolution that’s been underway since 1982.
Our commitments
French Expertise
Products made in France with passion and expertise, drawing on over 45 years of experience.
Unparalleled Quality
Carefully formulated products made from carefully selected natural ingredients.
Authenticity and Respect
A family-owned business since 1982, where trust and people are at the heart of everything we do.
Our values
ENVIRONMENTAL
Sustainability isn’t a destination, but a path we walk every day with determination. We’re rethinking our products and processes to reduce our environmental footprint and create a sexuality that’s both responsible and desirable. We act without compromise or greenwashing.
SOCIAL
True to our Provençal roots, we support the local economy by partnering with businesses in the South of France. We also believe in an inclusive society, which is why we work with ESATs (Work-Based Support Establishments and Services) to provide opportunities for workers with disabilities.
HUMAN RESOURCES
Working alongside Médecins du Monde, we are fighting for universal access to sexual and reproductive rights
Because intimate well-being is also tied to social justice, we are working toward a world where everyone can express their sexuality freely and safely.
France's leading brand in intimate wellness
Our Performance
Results that reflect our ambition: to reinvent intimate well-being with excellence and responsibility.
countries where our products are sold
%
annual growth, driven by innovation
years of expertise in intimate wellness
%
of satisfied customers – proof of our commitment to quality.
International reach
Work with us to take things even further:
- Access to premium products: We manufacture our products in accordance with the world’s strictest standards.
- Strong partnerships: We build exclusive, mutually beneficial partnerships based on trust and shared success.
- Guaranteed growth: With a strong brand and competitive prices, our products are appealing, and our partners benefit from them.
- Comprehensive support: Regulatory compliance, marketing, logistics, training – We partner with you and support your growth.
Don’t just sit back and watch our success.
Our brands
We have created a world of brands as diverse as the desires they inspire.
Six distinct identities, each designed to appeal to unique audiences, yet all sharing the same standards: expert formulations, refined aesthetics, and an unforgettable sensory experience.
Our brands cater to every need and every moment.
The brand that breaks the rules to intensify passion.
Aphrodisiacs with natural ingredients to boost libido.
Skincare creams designed to enhance performance and sensuality.
A comprehensive range of products to help you enjoy a fulfilling sex life.
Body treatments to sculpt, tone, and awaken the senses.
L’Original: cosmetics, perfumes, and energy drinks since 1982.
OUR NEW ARRIVALS
This aphrodisiac fragrance, the result of a subtle olfactory alchemy, blends spicy and captivating oriental notes to create a sensory symphony that is as intense as it is harmonious. An olfactory experience designed to awaken the senses, where every whiff becomes an invitation to seduction and the awakening of desire.